Deal done: Wepublic and SEC Newgate
14-09-2023

DEAL DONE | Aeternus was the advisor of Wepublic in its acquisition by SEC Newgate

SEC Newgate becomes the new owner of Wepublic, one of the largest Dutch consultancies in communications and public affairs. With SEC Newgate, Wepublic will realize its ambitions to continue to grow and stay ahead with its unique data-driven approach.The current owners of Wepublic, Maaike van Hooidonk and Mark van den Anker, will retain their positions within the company and will join the Board of Directors of SEC Newgate.

Marco Akkermans, Koen van Bussel and Mika van Helden of Aeternus assisted Wepublic with the sale of their company.

Maaike van Hooidonk explains their decision for the takeover.

Our decision to go with SEC Newgate was carefully considered, as they can best support us in achieving our ambitious vision. Especially when it comes to investing further in specialized solutions for strategic issues management and the development of our own intelligence tools.”

Maaike van Hooidonk, Wepublic

SEC Newgate, in collaboration with the current management of Wepublic, has drafted a roadmap to ensure further growth and expansion of operations. With this deal, Wepublic can continue its distinctive data-driven approach and fulfill its ambitions. At the same time, SEC Newgate strengthens its position in one of Europe’s key markets and expands its expertise in public affairs. Both parties look forward to a promising future.

“We are excited to welcome our new colleagues from Wepublic, with whom we will closely collaborate in the coming months and years.”

Fiorenzo Tagliabue, CEO of SEC Newgate

SEC Newgate, currently the 21st largest communication group globally and the fastest growing in the top 30 as per the PRovoke 2023 Top 250 list, continues to seek strategic expansions. Fiorenzo Tagliabue highlighted their interest in digitalization and stakeholder management through the partnership with Wepublic.

 

Wepublic

Wepublic is an innovative consultancy specializing in public affairs and communication. Wepublic has offices in Amsterdam and The Hague with over 30 experienced professional advisors and revenues at about €5 million. They assist organizations in building trust in the public arena, influencing decision making, and communicating effectively. By leveraging data analytics, convenient tools, and tailored strategic advice they support clients in their external interactions.

> Learn more about Wepublic 

SEC Newgate - Wikipedia

SEC Newgate is an insights and research-driven, global strategic communications and advocacy group, headquartered in Milan, Italy. It works at the nexus of business, politics, communities, markets and media to deliver positive outcomes for clients and communities in a connected world, where companies increasingly need communications partners with strong local roots, global reach and true entrepreneurial spirit, driven forward by talented people.

> Learn more about SEC Newgate

The M&A team for this deal

Marco Akkermans

Marco Akkermans

Director Corporate Finance

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Director Corporate Finance

Marco Akkermans

“Sometimes you shouldn’t make it harder than it is”

Marco joined Aeternus in April 2022 as Director Corporate Finance from our Amsterdam office. He has over 25 years of experience in accountancy and advising entrepreneurs among others in the field of corporate acquisitions. In addition to his accountancy studies, Marco studied Business Valuation at Nyenrode and is registered as a Register Valuator at the NiRV. The Register Valuator is a financial specialist with a thorough knowledge and expertise in the field of business valuation. The combination of entrepreneurship, accountancy and corporate finance makes him a very experienced and versatile sparring partner and advisor for entrepreneurs.

Getting to the bottom of what buyers and sellers really want is an important part of the process, sometimes it involves matters that someone else does not understand why it is so important. The trick is to bring complex matters back to the core and you should not make it more complicated than it is to understand each other and be able to come to a deal.

Koen van Bussel

Koen van Bussel

Manager Corporate Finance

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Manager Corporate Finance

Koen van Bussel

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

Koen started as a intern at Aeternus in March 2017. After completing his bachelor’s degree, Koen joined the company as Analyst Corporate Finance. He has since progressed to the position of Manager Corporate Finance. Koen studied Tax Economics and Finance at Tilburg University.”

Mika van Helden

Mika van Helden

Analyst Corporate Finance

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Analyst Corporate Finance

Mika van Helden

“Every challenge is an opportunity to learn.”

Mika has completed the masters Strategic Corporate Finance and Marketing-Finance at Maastricht University. During those studies, he has worked together with ING and the Academic Hospital of Maastricht to find and evaluate healthcare start-ups. Additionally, he has researched the role of sustainability on M&A performance and synergy creation. Through those experiences, he has gained a large interest in the field of M&A. Mika has begun working from September 2021 as Analyst Corporate Finance.

Interested in a meeting with an experienced M&A advisor? Then contact us for an appointment.

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